Post by zahidislam on Mar 12, 2024 0:14:49 GMT -5
The global pandemic practically pulverized the non-essential travel sector in 2020, today and in the months to come it will continue to do so, so much so that an estimated 318 billion dollars less turnover is estimated for the sector in 2021. There's no point in hiding your head in the sand: cases of contagion don't stop and travelers are still too wary to travel again. Yet a glimmer of hope emerges in the near future: a recent report released by Phocuswright finds cautious optimism among travelers for short and especially long-term trips (over the entire 2021). Concerns about health and safety measures, access to medical care in case of need and quarantine obligations remain priorities, but many dream of being able to pack their bags again. How can we take advantage of this latent demand while waiting for a structured relaunch of tourism? Proceed according to the steps suggested by Phocuswire in an interesting article . Omnipresence in the entire new booking process The customer journey in travel has changed profoundly today. The inspiration and research phase begins earlier, but travelers wait a few days before departure to book .
Those who were used to Australia Phone Number converting well in advance, such as those over 55, have changed their purchasing habits. In essence, only a residual percentage of users will keep the booking windows of the pre-Covid era unchanged. This means that travel and hospitality providers should offer continuously updated information and be ready for restricted booking windows. In addition to providing for any last minute offers, be careful to constantly update information and rates on your hotel's official website and other distribution channels. According to experts, alongside the timing, the budgets allocated to travel are decreasing, particularly among users aged 18-34. Interest in shorter stays in budget destinations is increasing, while expenses for on-site attractions and activities are often reduced. How to act then? Aimed at creating communication and advertising campaigns linked to the changed booking conditions, while focusing on creating value for the most thrifty users. Focus on domestic travelers today and international travelers tomorrow Many travelers are planning to get going, but for now to nearby destinations. However, one in four users say they are ready to move nationwide and 9 out of 10 will be ready within the next year: the time to focus on the local market is now .
However, do not ignore long-term initiatives aimed at promoting international travel in the coming months: it is reported that in Europe between 61 and 73% of travelers will feel comfortable traveling across borders by July 2021. Once the restrictions are lifted, regular travelers will leave again, with a certain promptness. Regarding destinations , small villages and rural locations will be favored, joined by larger cities only in the next six months. The key factor in choosing the destination will be the rate of infections there, alongside the availability and ease of access to vaccines. Strong and clear communication As we have already explained to you , travelers need to feel comfortable, safe, to decide to leave again. Current health protocols, information on border openings and vaccines represent a precious resource to achieve this goal. Health- related priorities combine with economic concerns: flexible conditions in booking policies are considered essential today. Furthermore, a high percentage of travelers (83-92%) expect to easily find clear information on refunds, cancellation terms and the possibility of rebooking their trip in the future.
Those who were used to Australia Phone Number converting well in advance, such as those over 55, have changed their purchasing habits. In essence, only a residual percentage of users will keep the booking windows of the pre-Covid era unchanged. This means that travel and hospitality providers should offer continuously updated information and be ready for restricted booking windows. In addition to providing for any last minute offers, be careful to constantly update information and rates on your hotel's official website and other distribution channels. According to experts, alongside the timing, the budgets allocated to travel are decreasing, particularly among users aged 18-34. Interest in shorter stays in budget destinations is increasing, while expenses for on-site attractions and activities are often reduced. How to act then? Aimed at creating communication and advertising campaigns linked to the changed booking conditions, while focusing on creating value for the most thrifty users. Focus on domestic travelers today and international travelers tomorrow Many travelers are planning to get going, but for now to nearby destinations. However, one in four users say they are ready to move nationwide and 9 out of 10 will be ready within the next year: the time to focus on the local market is now .
However, do not ignore long-term initiatives aimed at promoting international travel in the coming months: it is reported that in Europe between 61 and 73% of travelers will feel comfortable traveling across borders by July 2021. Once the restrictions are lifted, regular travelers will leave again, with a certain promptness. Regarding destinations , small villages and rural locations will be favored, joined by larger cities only in the next six months. The key factor in choosing the destination will be the rate of infections there, alongside the availability and ease of access to vaccines. Strong and clear communication As we have already explained to you , travelers need to feel comfortable, safe, to decide to leave again. Current health protocols, information on border openings and vaccines represent a precious resource to achieve this goal. Health- related priorities combine with economic concerns: flexible conditions in booking policies are considered essential today. Furthermore, a high percentage of travelers (83-92%) expect to easily find clear information on refunds, cancellation terms and the possibility of rebooking their trip in the future.